SaaS Tech Sales Turned Product Marketer
In 2017, I came back from a seven month European sabbatical with $0 in my name. Quite literally, I couldn't pay for movie tickets with my brother.
I had about four years of tech sales experience but I loathed it. Feeling like I had no other options especially with a sizable gap on my resume, I picked up where I left off and got another sales job.
But I knew I wanted more. I wanted to write more. I wanted to be more strategic and have a big impact on an organization. I'll admit, I also wanted to make serious money.
Fast-forward to 2025, I now have valuable years of product marketing experience. I've launched numerous campaigns and programs that led to $1.8 million in seven months and $202K in 30 days. I've been promoted multiple times and, admittedly, I've job hopped A LOT. I know what it takes to be a successful product marketer. I also know how hard it can be to break into this role.
I want to help those who were in my shoes not so long ago go from feeling frustrated, hopeless and lost in the PMM journey to feeling confident they not only can break into product marketing but they can excel.
Just because it's been difficult to break into product marketing, doesn't mean it has to be that way.
Great product marketers come from all different backgrounds in terms of previous corporate roles.
Product marketers translate the technical into the relatable...so why is this so complicated?
The cost of the Pro Package is flexible. We can discuss pricing more in-depth on the strategy call, where we determine whether the program is the right fit for you. This call is offered after your application has been accepted. As a benchmark, the program is much more financially accessible than product marketing bootcamps, getting an MBA or working with private coaches. The Pro Package also offers straightforward templates to build a PMM portfolio and well as PMM-targeted coaching which other programs do not offer at this time.
I'd recommend the Pro Package for those:
Actively looking for a product marketing role within the next six months.
Who have a minimum of 2-4 years of experience in a corporate role.
At a point in their PMM journey where they are ready and willing to invest up to 10 hours per week to a comprehensive program.
At the point of their PMM journey where they are willing to invest monetarily.
For those who are simply exploring product marketing, don't have corporate experience (or have less than 2-4 years of experience) and are not ready for the time and monetary commitment of the Pro Package, our Basic On-Demand package provides a more affordable option that includes a self-paced on-demand course.
The PMM Accelerator Pro Package is two months because that’s the average timeline I’ve seen clients land PMM roles—including my own experience. One month usually isn’t enough to both master PMM concepts and prepare for interviews effectively.
The Pro Package includes:
8 weekly 1:1 coaching sessions to practice and nail your product marketing interviews over the course of a 2-month period.
A PMM-optimized resume and LinkedIn profile page. Clients will submit a template of their current resume. The PMM Accelerator will not create your resume from scratch but will work with your completed template to refine and optimize.
Straightforward templates to build small but impactful PMM portfolio. Only Pro Package clients can submit content templates for review async. The PMM Accelerator will not create copy aka words for clients.
A private & small PMM community for support and connection.
Although resume templates are provided in the Basic On-Demand course, the PMM Accelerator will not review or proofread any resumes from clients in the Basic On-Demand program.
If you'd like your resume proofread & optimized by the PMM Accelerator team, you must upgrade to the Pro Package.
No. The PMM Accelerator - Pro Package offers review and refinement of content after clients have completed the easy-to-use templates. Async reviews are unlimited for the duration of your program (2 months post-purchase).
This program is different from other courses or bootcamps based on four key areas: engaging content, practical applications, a small content portfolio, and pricing.
Overwhelming feedback from cheap courses is that the content isn't engaging. There is also no real flow and many times instructors cram too much theory and fads into their curriculum. The PMM Accelerator is designed to be engaging and straightforward - no need for a million modules about random PMM theory.
Second, the PMM Accelerator uses real-life examples of questions I asked to land countless PMM roles even with a gap on my resume, for example. I also provide the exact frameworks and templates I used to generate over $200K in 30 days after a launch and $1.8 million after seven months.
It's common for aspiring PMMs to sign up for courses or certifications and come away with nothing but theory. The PMM Accelerator Pro Package provides all clients with a templates for a content portfolio and assistance to wow the hiring manager.
Lastly, the PMM Accelerator packages - both the Basic On-Demand and the Pro Package - are affordable one-time fees. Unlike other PMM bootcamps or private PMM coaches, we do not take a percentage of your salary once you land a PMM job or charge $4K or more. After the one-time payment, all templates, course materials and recordings are also yours to keep.
Individual weekly coaching sessions are meant to be an intimate experience. Sessions are 60 minutes and are meant to be a safe space for mock interviews & ask for my advice. All Pro Package participants are entitled (8) individual, weekly sessions over a 2-month period post-purchase.
I am not offering refunds for the PMM Accelerator - Basic On-Demand or the PMM Accelerator Pro Package, and here is why.
The information in this course is the material I used (no gatekeeping) to triple my salary in 4 years, become a recognizable name among CEOs and get promoted countless times. My experience and knowledge is not refundable. Although I'm confident in the materials in my courses, clients must have a sense of grit and put in the time and effort to succeed.
An investment of time and money is key. If you’re committed to the program and want to gain a foundational & practical understanding of product marketing, you will find that in both course packages.
If you don’t have the time, finances, or trust, don’t buy the PMM Accelerator - Basic On-Demand or the PMM Accelerator Pro Package.
You can find more info here.